The entertainment DNA at Klox

💡A brief history of Klox:

We started in the world of Entertainment (over 1,000 clients in the Sports, Music, Publishing, and Gaming sectors...) and we have adapted the creativity from this industry to make this new way of advertising accessible to brands in all sectors.

Panem et circenses: bread and circuses! 📚

Already present in Roman times, this sector has constantly developed and diversified its uses to conquer all of modern society.

The world is becoming Entertainment💥

This sector is among the most dynamic globally, with $2.4 trillion between 2017 and 2022 and strong growth across all continents.

Beyond market dynamics, it is the habits derived from Entertainment that have spread throughout society, particularly among younger generations (Generation Y, Generation Z, Generation Alpha), and this shift in habits is also driving a change in how brands approach advertising.

Younger generations are indeed consuming more entertainment, with 68% consumption among 4-24 year olds vs 51% for those over 50. Beyond the volume, it is the habits that differ, with much more digital consumption, social media, podcasts, gaming environments or streaming for younger people, while older generations remain attached to traditional experiences, as their loyalty to TV shows.

In a context of ad fatigue and advertising overexposure, it is essential for brands to reinvent themselves and approach their audiences with creative, emotional, and therefore more memorable campaigns to meet the expectations of younger generations.

—> add a CTA with this document

https://kampanje.com/globalassets/alle-arrangement/media-business-2019-202381/pwcs-presentasjon.pdf

We are currently seeing these strong trends for our clients:

- Gamified experience creation 🎮
- Conversational experiences 📩
- Audio / Video streaming 💻
- AR/VR 🕹
- Web 3 👾

In concrete terms, here is what we bring to our clients:

- A creative approach to the activations carried out for our clients in order to create memorable experiences that align with the expectations of younger generations,
- In-depth knowledge of Generations Alpha, Z & Y who are highly responsive to entertainment,
- Precise expertise in entertainment sub-audiences and the new habits that come with them,
- Early access to growth opportunities : we launched the first campaigns in France on channels such as XBOX Programmatic, TikTok, Tinder, and Netflix.

We approach brand campaigns with the goal of making them stand out, just as we have done for video games or artists like PNL, Angèle, and Drake.

Solid experience in the entertainment world:
>> Arte, Hachette, Sony, Harry Potter, Paramount, StudioCanal, Lido, Opéra de Paris, FFF, Live Nation, Rock en Seine

Inspiring brands across all sectors:

EDF, Mazars, Corum, Ville de Lyon, Teisseire, Grand Marnier, Chateau de Chantilly, Parc Spirou, Technifibre

Advertising, when well played, is entertainment. Let’s do it together ❤️