Ranking of the Most Followed Video Game Schools

As the video game industry grows at breakneck speed, it is vital for higher education institutions to embrace social media trends and build their communities.

B2C brands have understood this well: being present on social media and listening to customers has become the standard today.

In fact, recent years have been defined by the DNVB model: Digitally Native Vertical Brands. These are brands that started with 100% online distribution and highly polished communication strategies.

As the video game industry grows at breakneck speed, it is vital for higher education institutions training for these careers to embrace social media trends and build their communities.

🎮 Video Game Schools

In France, video games have held a significant place in households for decades. Today, it is the leading cultural industry, valued at over 5.3 billion euros—far ahead of cinema, music, and sports.

Until recently, the paths to working in this industry were quite narrow. With studies in communication, audiovisual, or multimedia, the available programs were rarely specialized.

With the growing importance of the video game industry in France, several specialized schools have emerged to allow young students to train for careers in this market.

Programs in marketing, communication, design, programming, and many others are now tailored to the needs and specificities of the sector. These are now essential areas of expertise highly sought after by video game industry players—from game publishers to endemic brands.

In the wake of video games, the growing media coverage of Esports has only accelerated the need for new skills to help establish brands in a playing field that is still under construction.

These schools, which are growing in number, are now in competition, and it is necessary to adapt communication and acquisition strategies to the new habits of tomorrow's workforce.

🎯 Reaching your audience through social media

To attract young people passionate about video games but still uncertain about their higher education choices, social media has become a necessary communication channel for these schools.

Instagram, Facebook, Twitter, and more recently TikTok are currently the most consumed media by young people aged 16 to 22—the target audience for these institutions. Each social network now has its own codes and benefits for entities looking to reach a specific audience. LinkedIn also plays an important role for the higher education and professional training sector.

It is important for these schools to adopt "growth" techniques, to be as visible as possible, and to grow their communities. This is a challenging task for a sector that must, above all, demonstrate professionalism and offer the best opportunities to its students.

🚀 How to grow your community

For these training schools, growing their social media community has become a major challenge. Organic communication is key. It must be adapted to the audience and each channel, and it must address a real need.

However, this can be very time-consuming and requires patience. That is why it is important to have a content strategy that integrates into an identity unique to each school. Communication must maintain a consistent editorial line that lasts over time.

Media buying also represents a growth opportunity for your acquisition strategy. The key here is to successfully develop campaigns that address specific needs: lead generation, brand awareness, or engagement.

🏆 Current Ranking of Video Game Schools

Following up on this article, we wanted to provide a data-driven overview of higher education video game schools by ranking them based on their follower counts across the social networks mentioned and their total number of posts in 2021.

We calculated the total number of followers per school across the five main social networks: Instagram, Facebook, Twitter, LinkedIn, and TikTok. Established schools like Gobelins, Isart Digital, and Supinfogame Rubika rank highly. Newer institutions such as Gaming Campus and XP School also feature in the rankings.

This initial quantitative ranking provides a data-based snapshot limited solely to follower counts. It is not intended to determine the best school in terms of educational quality or student experience. In the future, we will work on more qualitative indicators to expand this ranking, such as average engagement rates.