Tinder Ads: how they work and why you should use them

Tinder ads : this still-underestimated lever is increasingly intriguing advertisers. And for good reason, Tinder advertising can be a real opportunity for your marketing strategy.

Tinder is no longer just a dating app. It is also a powerful, yet underutilized, tool for building brand awareness. By understanding how Tinder advertising works, you can stand out and reach a highly connected audience.

Why use Tinder ads in your digital strategy?

When we talk about social media, we often think of Instagram or TikTok. However, Tinder advertising offers much more captive attention.

A few reasons to pay attention:
- A massive and engaged audience
- A native format that is hard to ignore
- Still low competition

Everyone knows the swipe gesture. This reflex makes users very attentive to the content presented between two profiles.

Tinder ads: numbers that speak for themselves

The performance of Tinder ads can be explained by the app's unique audience.

Key figures:
- 64 million downloads in 2022 (according to Statista)
- 47 million monthly active users (in Q3 2022, according to Match Group, Tinder's parent company)
- 2 billion swipes per day
- 26 million matches daily
- 1.5 million dates per week

A young and targeted audience

In France, 80% of users are between 25 and 34 years old. Few apps allow you to target this age group so precisely.

How do Tinder ads work technically?

Since 2020, Tinder advertising is available via programmatic. Advertisers can access it through various DSPs (demand-side platforms) such as DV360.

Four formats are available to capture user attention:
- 🎥 Native Video Card : an autoplay vertical video integrated between swipes
- 🖼️ Native Display Card : a clickable, immersive static image
- ❓ Quiz : an interactive card to engage users with Q&A
- 🧑 Branded Profile Card : a branded profile that appears within the swipe feed

Our partnership with Tinder allows us to easily activate these formats for our clients.

Tinder ads: what budget should you plan for?

The good news: Tinder advertising has become much more accessible.

Today, we can launch campaigns starting from €1,500. That’s a far cry from the initial €10,000 entry fee.

Targeting options available for your Tinder ad

For now, Tinder ads allow you to target based on three criteria:

- Age
- Gender
- Geographic location

This targeting is enough to generate highly effective campaigns for local or younger audiences.

What results can you expect from a Tinder ad campaign?

Our first campaigns for Tinder ads have generated excellent results:

- Highly competitive CPCs
- High click-through rates

Why such strong performance?

- Few advertisers know how to activate Tinder ads
- Few DSPs provide access to this inventory
- The native format captures significant attention

Our campaign for the release of the single “Que Lo Que” by Major Lazer featuring Paloma Mami is a great example.

👉 Contact us to receive the full success story.

How long does it take to launch a Tinder ad?

Setting up a Tinder ad takes just 3 days.

In short:

✔️ Fast access

✔️ Massive audience

✔️ Proven performance

Why activate Tinder ads with Klox?

We were among the first to test Tinder advertising in France. Our direct relationship with the Tinder team allows us to:

- Secure the best deals
- Activate quickly
- Continuously optimize your campaigns

Would you like to test Tinder ads or just chat about it?

📩 Contact us today to discuss.