Messaging & Community: The Future of Marketing

In a digital landscape in constant evolution, today's consumers navigate from one platform to another, expect an experience smooth and consistent, and are looking for interactions engaging.

But To be present everywhere is no longer enough. To make an impression and build lasting loyalty, brands need to go further: building strong communities and invest in conversational tools suchlike Whatsapp.

👥 Creating a community: the basis of loyalty

In 2025, classic ads on Instagram or TikTok are no longer enough. The creation of communities has become a key lever for increase ROI. These communities make it possible to:

- Strengthen loyalty thanks to a sense of belonging.
- Generate authentic content via UGC (User-Generated Content), particularly appreciated by younger generations in search of authenticity.

Take the example of Asphalte, an eco-responsible ready-to-wear brand. Its strategy is based on co-creation : every season, it invites its customers to vote on the design of its products or the price they would be willing to pay. Result? Of engaged consumers And products that directly meet expectations. LEGO is also exploiting this approach with its LEGO Ideas platform, where fans submit their creations to become official products.

💬 Integrate conversational marketing with WhatsApp in 2025!

If you haven't done it yet, it's time to add Whatsapp to your marketing strategy. In 2024, this messaging system had 2 billion users and established itself as the 3rd global social network (Statista).

Here it is 3 key moments where WhatsApp can enrich your customer journey:

1. Discovery : Ads on other platforms redirecting to a WhatsApp conversation.
2. Consideration : Give prospects a direct channel to ask questions and learn more about your products.
3. Loyalty : Send personalized offers to customers who have given their consent (opt-in).

WhatsApp is not alone in launching messaging advertising: Snapchat, for example, introduced its format Sponsored Snap end of 2024. These formats offer huge potential for engaging your audiences where they already spend a lot of time.

🔎 What to remember

Focus on two essential pillars for your marketing strategy in 2025:

- The community, to engage your customers and generate authentic content.
- The messenger, for direct and personalized interactions: try out conversational marketing on WhatsApp.

Being relevant, consistent and human: that's what will make the difference. Ready to take the plunge? 🚀